TAKE A FASHION SHOWER

Every season, fashion becomes more and more engaged with online media and technology, and A/W12 was no exception. So, before the season becomes old news, and just as Zara are filling their rails with Prada look-a-likes and Christopher Kane copies, here’s a celebration of some audiovisual delicacies we’ve been served up over the previous months.

PRADA
The genius of Miuccia Prada really needs no introduction, and nor does her triumphant AW12 collection. It set the neo-psychedelic tone for the season and reminded us why fashion’s first lady is second to none for art and luxury.

The high street is also feeling the effect of the collection, with H&M launching its Lynch-inspired campaign starring a crooning, sixties-styled Lana Del Rey. The main difference here is the prevalence of angora and plastic surgery.

CHLOE
Chloé is celebrating its sixtieth anniversary with an exhaustive exhibition in Tokyo, and accompanying it is a specially created conceptual microsite, Chloé Alphabet. 26 creatives and bloggers have each been assigned a letter of the alphabet to explore in relation to the brand, stemming from the fact that Gaby Aghion, Chloé’s founder, catalogued her work with letters rather than ‘impersonal’ numbers. So far, C has stood for ‘counter couture’, H for ‘horses’, L for ‘light’, O for ’roundness’ and E for ’embroidery’.

DSQUARED2
The eternally annoying twins behind Dsquared, Dean and Dan Caten (trust me, because transcribing a one hour interview with these guys was about as fun as sponge-bathing Vivienne Westwood), brought us this camp promo video which sees them stirring up and sexifying a classroom full of supermodels including Daphne Groeneveld and Benedikt Angerer. We want to be there.

MCQUEEN
Hold onto your hat.

DIANE VON FURSTENBURG

But hold on, because attempts at uniting high fashion and high technology aren’t always a success. DVF sent her S/S13 models (and herself) down the runway with Google Glass video cameras strapped to their heads. Her entire creative team also donned them to give us a detailed look at the work that goes into a collection. There’s something interesting about this, but I can’t see the Google Glass headset joining the iphone, the cup of coffee and the gram of coke as standard fashionista get-up.

ANNA DELLO RUSSO FOR H&M
This list would not be complete without the editor-at-large of Vogue Japan spouting nonsensical fashion tips in thigh-high latex boots. Anna Dello Russo’s collaborative accessory collection with H&M launched last week, and this is the infectious song that was written just for it. It confirms the fact that Dello Russo is totally unhinged but totally Italo-fabulous, and we love it.

By Mark Izatt

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